“As the miserable ad climate continues its toll, one music title is bucking the trend: online upstart Pitchfork Media. Unlike its better-known competitors, Pitchfork.com delivers few major scoops and lacks famous financial backers. But it also has no distribution or printing costs. Its quirky, passionate staff express little concern over the state of its balance sheet, which appears to teeter from one year to the next between profitability and losing money.”