Have The Oscars Lost Their Gleam?

“Some of Hollywood’s most prominent players — including several with films in this year’s race — are privately grumbling that the rituals of Oscar night have outlived any real sense of excitement about the event. After the American audience for last year’s Oscar show hit an all-time low of about 32 million viewers, ABC cut its rate for a 30-second ad on this year’s broadcast to $1.4 million from $1.7 million, according to Advertising Age.”