Religious Publisher Finds New Hook: Football

“Tyndale House Publishers, a Christian company that was founded in 1962 to print a more reader-friendly version of the Bible, has had one of its biggest successes in the last year with a string of books on a slightly less religious topic: football… For years Christian publishers have stormed into traditionally secular territory, publishing crime fiction, self-help, drama, young-adult literature and Spanish-language romance novels.”