A Web-Savvy Dance Sensation

“Persona Non Grata is rappers Ill-O and Ivo Dinero, both 19, and Heedi Blacc, 18, all of Brownsville, Brooklyn. They are part of a wave of hip hop in which Web-savvy teens with an ear for catchy music can create and control their own fame. In this case, fame centers on a song that begat a dance that begat an Internet sensation.”