How To Hit It Big On YouTube

“The brightness of many of YouTube’s original stars (Brookers, LisaNova, thewinekone, et al.) has waned, making it seem more difficult for homegrown stars to succeed on clever writing and talent alone. Now it’s turned into a kind of contest about who can hit the high note at just the right moment to grab a microsecond of collective attention. And a group of five Belgian filmmakers/pranksters/activists may be one of the early masters of this game.”