“Right now, the biggest drama on TV isn’t a cop show or a medical show. It’s the attempt by you to dodge the commercials.” As a direct result of new digital technologies, “by the end of this TV season, the system could go haywire. Advertisers and the TV networks have agreed on a new system. Instead of ad prices being based on the number of overall viewers, the key component will be the number of people viewing during a commercial break.”