The “I Want” Culture

“The government reports that in 1950, the average American had $8,306 in personal disposable income — the money to spend as he wished after taxes. In 2006, the inflation-adjusted figure had ballooned more than threefold to $27,755. This turbo-charged purchasing power has in large part fueled the rise of the consumer society. Average Americans are more interested in products because more products are within their reach.”