Inside The Harry Potter Phenomenon

“Harry Potter’s popularity has changed the way children’s books are published. Once it became clear adults were reading them, Bloomsbury invented parallel ‘grown-up’ editions. That was, of course, childish: the text is the same, but the cover’s different… all to prevent little Timmy from being embarrassed by reading a children’s book on his way to work at Downing Street. Crossover books are now big business.”