“There will always be a demand for music. People are willing to pay for some forms of access, and others they aren’t, at least not directly. It’s learning how to take advantage of this new music world that will allow artists to survive as the digital music revolution evolves. The dilemma in this “can’t pay won’t pay” digital world is: how do record labels and artists find a way to supply their fans with free recorded content, without being deprived of their own livelihood?”