Even So, Traditional Radio Counts

“You might think traditional radio’s golden age had long since passed. But despite the rise of deep, personal libraries of digital music, MP3-ready cars with 10-CD changers, and yes, subscription satellite-radio channels for every listener niche, broadcast radio still sizzles. Although total listening time may have declined a bit, the medium still reaches more than 90 percent of Americans age 12 and older, year after year.”