Google Hits Snags In Radio Ads Plans

Google has revolutionized the online ad business. But the company is having a harder time repeating the success with radio ads. “Industry insiders cite everything from culture clashes to resistance in the radio industry, which relies heavily on sales representatives, to automate its advertising systems. But the hurdle mentioned most often is Google’s apparent inability to secure enough air time, or inventory, to make its system attractive to advertisers.”