The YouTube Star And The TV Network

David Lehre and his partners have a deal to make a tv show, and the deal came about based on his YouTube videos. “The question is how far this will take them. Up to this point they have been the beneficiaries of television executives’ aggressive search for programming that will halt the medium’s slide in popularity with younger audiences, even if, as in the case of Mr. Lehre, they’re not sure what they’re getting.”