How Bloggers Will Affect Oscar

“Roll your eyes all you want. Don’t take Oscar bloggers seriously. Hell, they don’t even take themselves seriously. Still, Oscar chatter leads to Oscar buzz, which can lead to Oscar nominations, which lead to money in the form of additional box office, increased DVD sales, and bigger paydays. As Hollywood blogs and the Hollywood hype machine both exist on chatter, it was only a matter of time before they struck an unseemly alliance.”