Can Oprah Save The Color Purple?

The Broadway version of The Color Purple got a major publicity boost when Oprah Winfrey added her name to the marquee. “With some innovative marketing – and a big push from Oprah, who invested $1 million in the show – The Color Purple caught on with black audiences, a group Broadway has tried (and largely failed) to capture in the past.” But the production is struggling now, and Michael Riedel says that The Big O needs to use her awesome powers of consumer persuasion to change that.