Terrorism? Nah, Just Another Dumb Marketing Gimmick

The city of Boston was turned upside down Wednesday when a guerrilla marketing campaign for a Cartoon Network program was mistaken for a terrorist attack. Obviously, it’s no laughing matter, but Lisa de Moraes says that the Boston debacle doesn’t even come close to the top of the list of bizarre and terrifying marketing gimmicks that TV writers have to deal with regularly.