Sundance Spending Spree Sparks Skepticism

This year’s Sundance Festival has been a contradictory mix of low hype and huge sales. “A festival that was generally expected to be too dark and uncommercial for a breakout hit has turned into a buying spree. One reason is this week’s announcement that Little Miss Sunshine has been nominated for four Academy Awards, including best picture.” But reproducing that movie’s commercial success is hardly as easy as throwing wads of cash around Utah, and many wonder if the studios really have any idea what they’re buying.