The Trouble With This Orchestra Is… Classical Music?

The Oregon Symphony’s new manager says bold steps are needed if she’s going to save the orchestra. What needs changing, according to her analysis? “We do a lot of classical programming.” Too much, she means. “At the beginning of the 21st century, you can no longer look at any market as homogenous. You’ve got to find niche markets, and I don’t see too much of that here.”