Synergy + Flexibility = Profitability? (CBS Hopes So.)

At a time when many major record labels have been cutting back, CBS announced this week that it is reviving long-defunct CBS Records, “through which the company plans to release music and promote artists on its networks’ stable of television shows… Outside of television, CBS Records will release music online through its own Web site and retailers such as Apple Computer Inc.’s iTunes Music Store. The label has completed a deal with Apple to sell music, videos and other content, and expects to seal similar agreements with other online music services.”