Berlin Gets A Taste of American-Style Advocacy

The new managing director of the Berlin Philharmonic says that she wants to give the atmosphere surrounding the orchestra a new energy, and to broaden the Phil’s target audience. Pamela Rosenberg, who came to Berlin from the San Francisco Opera, says that it isn’t about selling tickets (the Phil sells out most of its concerts, anyway) but about using what many consider to be the greatest orchestra in the world to promote classical music to the wide swath of the public to which it has no meaning.