It’s The Architecture, Stupid

“The truth is that it is not the current raft of musicals that are killing the straight play in the West End but the theatre buildings themselves, most of which were built in the 19th century and are entirely unsympathetic for contemporary drama. Modern audiences raised on the intimacy of TV and film are entirely correct to be disinclined to spend £37.50 to see a live performance that from row P in the stalls appears to be taking place in another county. … As for the straight play, well it’s alive and well, it is just happening in places other than the West End – in the subsidised sector and in studio and fringe spaces.”