YouTube As Culture’s Next Great Sales Technique

The YouTube phenomenon may be old news in some circles, but for fans of low-tech forms like classical music, opera, and dance, the video site is still being discovered as a valuable resource. “Thanks to its ease of operation, YouTube allows pretty much anyone with a mild curiosity about opera or musical theater to expand his frame of reference without spending a dime, thanks to the compulsive generosity of members with a desire to exhibit their curatorial prowess.”