Finally, Someone Making Money From The Internet!

One of the stiffest challenges facing radio stations is how to embrace new technologies without losing gobs of money on them. Even something as simple as an internet stream of live programming costs more money than the listener will ever know, and those streams usually generate little to no additional income. But for Seattle jazz station KPLU, online streaming has opened up unforeseen avenues of new listenership and, by extension, new revenue.