Successfully Reinventing Sadler’s Wells Dance

“A recent Arts Council report cited contemporary dance as the fastest-growing art form in Britain, but even so few could have predicted the scale of the response to Alistair Spalding’s most popular seasons – of flamenco, hip-hop or Brazilian dance. By the end of his first year, audience figures were up by 40 per cent, and this year is likely to see a similar sort of increase.”