“Entertainment Tonight” Doesn’t Want You To Read This Blurb

Hollywood has a favorite promotional angle for controversial films: it involves giving as much airtime as possible to the people who don’t want you to see them, thus creating a sense of dangerousness around what are frequently relatively innocuous movies. But does the ploy actually convince anyone to buy a ticket? “In fact, veteran movie marketers say that while entertainment journalists keep falling for the ploy, audiences have long since wised up to it.”