Nielsen To Track College Students’ Viewing

“Moving to assuage critics who say the TV ratings don’t reflect the watching people do outside their homes, Nielsen Media Research said Monday it will start measuring the viewing habits of college students next year. It’s the first time that the ratings firm will include any out-of-home viewing in its national sample. … (The) college students whose habits will be tracked will already be members of a Nielsen family — that is, from a household where meters are installed to track which family members are watching what shows.”

Source: Los Angeles Times - 10/10/06