How To Make Fundraising Fun (And Successful)

The much-beleagured Scottish Opera, so recently forced to shut down for a year as a federally imposed cost-cutting measure, is taking a unique approach to fund-raising for its latest production. “In an attempt to raise extra funds towards the cost of the production, and give audiences a chance to get more involved, the company offered patrons a chance to sponsor individual characters for any sum between £25 and £5,000. It was inundated with requests and ended up with each character being sponsored more than once.”