Selling Less, Making More

U.S. concert promoters have been in a ticket sales slump for the better part of three years now, and many are saying that sales will likely never return to the levels of five years ago. “Nevertheless, the concert industry is taking those lemons and learning to make lemonade. Despite the decline in ticket sales, Pollstar reports that last year the industry saw a 10.7 percent increase in profits over the previous year’s total of $2.8 billion, for a record $3.1 billion.”