Of Bands And Brands

“What is a band if not a brand, composed of three product lines: singles, albums and tours? Record companies generally lose money releasing and promoting singles – they are little more than adverts for albums. When you consider that most musicians do not really make serious money from album sales unless they are shifting units like James Blunt, then albums begin to seem like nothing more than adverts for tours, where artists can really start to coin it in.”