Fox Goes After Evangelical Audience

“In the biggest commitment of its sort by a Hollywood studio, News Corp.’s Fox Filmed Entertainment is expected to unveil plans today to capture the gargantuan Christian audience that made ‘The Passion of the Christ’ a global phenomenon. The home entertainment division of Rupert Murdoch’s movie studio plans to produce as many as a dozen films a year under a banner called FoxFaith. At least six of those films will be released in theaters under an agreement with two of the nation’s largest chains, AMC Theatres and Carmike Cinemas.”

Source: Los Angeles Times - 09/19/06