Cleaning Up To Win The Christian Box Office

“The Dove Foundation is a Grand Rapids, Mich., nonprofit with Christian roots, and its ties to Hollywood are growing so deep these days that its opinion can send a movie back to the editing room before its release. Weeks before ‘Everyone’s Hero’ was released, the film’s production company, IDT Entertainment, hand delivered a copy to the Dove Foundation. When Dove staff told IDT that the ‘Oh, my Gods!’ in the film might offend the 1.9 million people who consult the foundation’s reviews, IDT changed each ‘Oh, my God!’ to ‘Oh, my gosh!’ “

Source: Los Angeles Times - 09/18/06