The Pitchfork Phenomenon

“Though the music industry has seen drastic changes in recent years, what has remained constant is the fact that most listeners still find their music with the assistance of a filter: a reliable source that sifts through millions of tracks to help them choose what they do (and don’t) want to hear. The filters we traditionally depended on – music magazines, radio stations, music video channels, even the recommendations of a trusted record store clerk – have diminished in influence enough to give a player like Pitchfork room to operate.”