An Imprint Aimed At Women

Hyperion is planning to start an imprint aimed at women. “Called Voice, the imprint, which will publish its first title in April, is the brainchild of Ellen Archer, Hyperion’s publisher, and Pamela G. Dorman, a 19-year veteran of Viking. It will be just one of a number of new imprints aimed at female readers: Warner Books already has a women’s imprint called 5 Spot and in the fall is starting the Springboard Press, for baby boomers, with a large portion of its titles catering to female readers.”