Why Do We Care How Much Money A Movie Makes?

“These days, the summer moviegoer has two things vying for control of his imagination: the movies and the box-office receipts. Each operates according to an outsized, cartoonish aesthetic. Even for those of us who chuckle at the notion that summer blockbusters are special-effects abominations that have “ruined” the movies, it’s striking that the numbers should exert such a hold over us.”

Source: Slate - 08/25/06