Instantaneous Buzz (So What Do You Do?)

“Movie studios once felt confident they had at least two weekends to sell as many movie tickets as possible before toxic buzz would undermine their multimillion-dollar marketing campaigns. Hollywood executives now say that the proliferation of movie-related e-mail, Internet blogs and text messaging has reduced that window to mere hours, as the quick decline of last weekend’s heavily promoted ‘Snakes on a Plane’ proved.”

Source: Los Angeles Times - 08/25/06