YA YA – Adults Go Teen

There’s a growing audience for a category of book publishers call “young adult.” But the new readers aren’t kids, it’s adults. “Children’s books have a more upbeat ending, and a lot of people are looking for that. They want something a little more entertaining or fluffy, so they come to the kids’ section, only to find out that these books are not necessarily fluffy at all. Like Harry Potter – it makes you think.”