Twenty-five years ago Pac-Man was a pop culture phenomenon. “There have been other pixilated paragons: the Mario Bros., Donkey Kong, Lara Croft, Sonic the Hedgehog. But none have had the cultural tunami effect of the Pac-meister. Pac-Man provided an entirely new way of interfacing with technology: an emotional one.” So why hasn’t the video game industry been able to replicate Pac-Man’s success?