A Split Unsettles Spanish-Language TV Market

“The unhappy divorce of the top U.S. Spanish-language network, Univision Communications Inc., and Latin America’s biggest producer of hit shows, Grupo Televisa SA, was a plot lifted directly from the telenovelas that made both wildly successful. Now Telemundo, once relegated to a supporting-actor role, is trying to win over viewers and emerge ahead of bigger rival Univision. U.S. Spanish-language programming is a market that has grown to more than 35 million Hispanics who make up at least 14 percent of the U.S. population and are driving the nation’s population growth.”

Source: Chicago Tribune (AP) - 08/22/06