In A New World Of Niches, Mass Culture Still Reigns

“True enough, the digital revolution has demonstrated the allure of thousands of tiny online affinity groups, many with real emotional meaning. In the music world, blogs and sharing sites are creating their own mini-communities of like-minded listeners. But that is happening underneath a continuing longing for a mass culture. The desire to listen to what the other kids are listening to, even when it’s lousy stuff, is as fundamental as speech and song themselves.”