Critical Choice (And That Is?)

There’s been a lot of chatter lately about whether movie critics still matter and whether they have any impact on movie box-office success. But “no critic in his/her right mind believes that a bad review will have any major impact on the box office performance of a motion picture whose introduction to thousands of theaters has been preceded by months of entertainment coverage and marketing promotions. We don’t assume that readers look to reviews for an absolute gladiatorial go-ahead, either. Most of us have heard of the Internet and are aware of the phenomenon of word-of-mouth.”