Get Ready For A Lot More Shameless Plugging

A new report says that product placement in films, TV shows, and even song lyrics may triple by 2010. “The practice, where firms pay to have their products featured in the media, was worth $2.21bn last year… Product placement is common on US television, but it is banned in the UK.” The biggest impetus for the product placement explosion is the increasing prevalence of digital video recorders, which allow viewers to skip through commercial blocks.