Gaming Seeks Broad Appeal

Video games have largely replaced violent movies and rap music as the primary target for groups intent on protecting children from what they see as damaging influences. Worse, when gaming isn’t being blamed for everything from obesity to school shootings, the mainstream media largely ignores it entirely. So how can the industry remake its image and appeal to the wider culture? “That reflects the biggest, broadest problem facing the game industry today: in the United States, at least, playing video games just isn’t normal.”

Source: The New York Times - 08/12/06