Blogs are a great way to get noticed in the publishing world, and if the blog is anonymous, and has plenty of sex, well, you just might get offered a book deal by the end of the year. Don’t believe it? Meet Zoe Margolis. “Under her pseudonym, Abby Lee, she started a sex blog at the beginning of 2004, which is witty, moreish and incredibly explicit… The blog tootled along for about six months, and then suddenly went crazy, and was published as a book last week (for which she got ‘six figures’). The book is already in the bestseller lists.”