Ad Money Up Front, Coverage To Follow

When Tim Mangan’s old roommate sent a review copy of his CD to Fanfare magazine, he got a curious response. “The editor of Fanfare, Joel Flegler, had sent him a letter quoting ad rates. If my roommate bought an ad, it said, his recording would be reviewed. If he bought a bigger ad or placed ads in consecutive issues, the editor would arrange for my roommate to be interviewed. The ad rates ranged from $706-$1,853. If he didn’t buy an ad, a review might be forthcoming but there was no guarantee, and his CD would not ‘be given top priority.’ My roommate asked me if he should consider the deal.”