Starbucks is moving into selling and promoting books. “This is the next step of our entertainment strategy. Our plan has been to start with music, take the next step into film and add books as the third leg of the stool.”
Starbucks is moving into selling and promoting books. “This is the next step of our entertainment strategy. Our plan has been to start with music, take the next step into film and add books as the third leg of the stool.”