Just Testing

Before a movie or TV show gets to paying customers, it is extensively tested with audiences. “The graph tells the story the clients want to know – who likes what (actors, relationships, dialogue, setting, etc). Within two minutes, more than two-thirds of the women in the group had changed the channel. Most of the men, however, hung in to the bitter end. Not surprisingly, women in bathing suits score higher with men. Women’s scores, by contrast, tend to rise when characters develop relationships (because women like to watch that sort of interaction).”