Using TV Talk To Sell Books (Not Just An Oprah Trick)

Ever since Oprah Winfrey got interested in books, the American publishing industry has known that getting a title on Oprah’s list is as good as buying a spot on the bestseller list. But Oprah isn’t the only one who can sell books: meet Richard and Judy, the UK’s favorite afternoon talk hosts, whose own televised book club is making major waves in Britain’s publishing world.