“Music itself is not a product. A thing of beauty, a universal language, an outpouring essential to life and expression, yes – but not a product. Yet, unfortunately, classical music seems to be slipping down the image-conscious slope that degrades so many other art forms. More and more it attempts to package itself as a consumer item, with all the fatuous and artfully deceptive gloss to match; it sacrifices ideas of integrity and transmitting the benefits of artistic endeavour for the ideologies of market competitiveness and maximised returns.”