“Toronto audiences have simply gotten out of the habit of going to the theatre, a trend far different from periods in the 1990s when audiences were enticed by a number of big, concurrent productions, which then lent extra vitality to mid-sized theatres and the grassroots fringe scene. Theatrical productions, particularly independent shows not included in package theatre subscriptions or unusual cases such as Rings, which needed to attract sell-out crowds to survive, are struggling to get arty, urban audiences to fill the seats.”