Mass Distraction

The Information Age was supposed to provide humanity with access to endless streams of information, carefully organized and readily available to anyone with a computer and a bit of know-how. But how are you supposed to take advantage of such bountiful excess when you’re forced to deal with a constant stream of pop-up ads you can’t get rid of, “informational” e-mails you didn’t ask for, and other newfangled distractions? It’s a serious matter, according to researchers who have been studying worker productivity, and the unceasing interruptions are having a profound impact on our ability to concentrate on the tasks at hand.