“Reinvigorating the moviegoing experience, realigning exhibition windows, proactively responding to new consumer behaviors and demands and making creativity a top priority are things the film industry has within its reach to capitalize on a digital interactive marketplace. Although recent consumer surveys and research underscore the need for such measures, industry players have made little progress making necessary and sometimes radical changes to mine the new realities of movie patronage. And the longer they wait, the more they stand to lose.”